SCHRADERGROUP Welcomes New Principal of Sales and Marketing

Matt holds the pivotal role of overseeing and implementing sales and marketing strategies and initiatives for SG. Within the domain of business development and sales, his responsibilities include the maintenance and cultivation of client relationships, strategic planning, lead generation, and acquisition. In the realm of marketing, he is tasked with formulating brand strategy and enhancing brand recognition. Moreover, he manages and supervises various critical aspects of our firm's marketing efforts, including proposal submissions, presentations, advertising, social media, photography, award submissions, and other targeted marketing efforts.

Matt is a marketing and business strategist with more than 15 years of experience within the architecture, engineering, and construction industries. He specializes in client relationship management, sales, marketing, and strategic planning. As a thought leader and industry expert, he became a Certified Professional Services Marketer (CPSM) through the Society of Marketing Professional Services (SMPS) in 2017. He is also an active participant and a member of the Lifestyle Residential Development council through the Urban Land Institute (ULI) and the Eastern Region of APPA (ERAPPA).

Additionally, Matt has successfully led a multitude of marketing and public relations campaigns, all while directing and supervising critical aspects of the firm's operations. This includes managing proposal submissions, presentations, public relations initiatives, brand development, photography, award applications, and an array of specialized marketing endeavors, such as the creation of newsletters, e-blasts, bespoke brochures, and promotional materials.

“I am extremely honored to lead the sales and marketing department here at SG. As a firm already with a tremendous reputation and culture, my goals are to expand the firm's awareness, build and differentiate the SG brand, drive business development activities, and absorb and foster each client's mission and vision.” – Matt