DIGroup Architecture's Barbara Jasionek Earns CPSM Certification from SMPS

New Brunswick, NJ — DIGroup Architecture (DIG)'s Director of Marketing and Communications Manager Barbara Jasionek has earned the coveted Certified Professional Services Marketer (CPSM) designation from the Society for Marketing Professional Services (SMPS). The organization is a nationally recognized credentialing body comprised of a diverse community of marketing and business development professionals working to advance the architecture, engineering and construction (AEC) industry. 

The CPSM certification recognizes Jasionek's expertise across the core domains of practice, which sets the standard for excellence in AEC marketing and business development. Her achievement reflects a strong commitment to growth and leadership in the industry.  

Jasionek brings over a decade of marketing experience to her role at DIG, paired with a strong foundation in architecture from Rensselaer Polytechnic Institute, where she earned her Bachelor of Architecture. Her unique blend of design and marketing knowledge elevates DIG's proposals, communications and strategic positioning. She is particularly skilled at transforming technical expertise into compelling, brand-forward messaging that resonates with clients and industry peers. 

“Barbara's ability to bridge design and messaging is invaluable to our team,” said Debbie Koehler, DIG Director of Marketing. “Her CPSM distinction reflects the strategic insight and mastery of best practices that strengthen our team's ability to pursue new opportunities, tell our story more effectively, and deepen client engagement.” 

An active member of SMPS Philadelphia, Jasionek serves on the Education Committee and leads the chapter's Mentorship Program, fostering professional development for emerging marketers. She has also shared her expertise through chapter presentations, particularly in leveraging technology platforms for proposal development. 

“Earning my CPSM is a proud milestone that deepens my ability to support DIG's mission,” said Jasionek. “I'm always eager to learn and am just as committed to sharing that knowledge through mentorship and collaboration.”  

The Society for Marketing Professional Services represents a network of over 7,400 marketing and business development professionals across the U.S. and Canada. Its mission is to advocate for, educate and connect leaders across every facet of the AEC industry. 

About DIGroup Architecture LLC: 

DIGroup Architecture LLC is an award-winning MBE, SBE and DBE architecture, interior design, and graphics, signage, and wayfinding design firm headquartered in New Brunswick, NJ, with offices in Philadelphia, PA, and Queens, NY.  Formed in 2006, DIG specializes in the education, healthcare, senior living, civic, higher education and transportation sectors. 

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