Connection, Visibility, & Support | The Importance of Social Media Engagement for AIA Philadelphia

By Daphne Gsell

At AIA Philadelphia, we believe our strength lies in our collective voice both in person and online. Our community isn’t defined by a single perspective but by the many architects, designers, students, and adjacent professionals who shape Philadelphia’s built environment. Together, we form a creative network that reflects the city’s diversity, energy, and design excellence.

Social media allows us to bring that network to life. It’s where we share ideas, celebrate achievements, and host important conversations. Every comment, tag, and reshare extends the reach of our members’ work and reminds us that engagement is more than numbers, it’s about connection, visibility, and support. When members engage with our posts, we’re listening and responding. These interactions strengthen the ties that keep our design community thriving, online and beyond.

In a world where it’s easy to get lost in endless scrolling, we encourage you to pause and engage with purpose. Instead of drifting through the feed, take a moment to support your peers, celebrate their work, and share your own. We could all use each other’s encouragement and AIA Philadelphia is here to be the platform for that. Leverage your membership and boost your social media presence by tagging us or sharing your story with Daphne Gsell ([email protected]) for community exposure.

Together, we’re building more than structures; we’re building a connected, supportive community that represents the best of Philadelphia design.

Socials: @aiaphiladelphia on Instagram and AIA Philadelphia on LinkedIn.