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| 2 Dec 2024 | |
| Written by Daphne Gsell | |
| Chapter News |
The 2024 AIA Philadelphia Home Tours by local Architects was a huge success in its second year. Check out the stats:
This year's Home Tours brought in 400+ people and attendees consistent of 90% general public, 10% AIA members.
The Philadelphia Inquirer
“Philadelphia’s Architectural Gems Bridging the Past and Present” Article Analytics:
- 2,926 Users Engaged Directly with the Article
- 3.5% CTR with 135,356 Impressions on Inquirer.com
- 48,038 Social Media Reach with the Inquirer
SEPTA - Intersection Media
- Total Two Sheet Locations: 15
- Total Digital Bus Shelters: 10
- Total Digital Advertisement Locations: 15
AIA Philadelphia Communications
- Total 2024 Home Tour Posts Impressions: 21,126
- Home Tours Video Views: 2,658
- Total Social Posts: 92
- Average Engagement per Post: 6.2%
- Home Tours Email Open Rate: 36.6%
Want your residential project on next year's Tours? Check out the 2025 Call for Homes: https://aiaphiladelphia.org/news/chapter-news/1207/1207-2025-AIA-Philadelphia-Home-Tours-Call-for-Homes-is-now-open
