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News > 2023 Home Tours > 2023 AIA Philadelphia Home Tours Wrap Report

2023 AIA Philadelphia Home Tours Wrap Report

5 HOMES, 2 DAYS, 16 HOURS, 500 + ATTENDEES

The 2023 AIA Philadelphia Home Tours by local Architects was a huge success in its first year. Check out the stats:

The Philadelphia Inquirer

“The art of beautiful, sustainable homes” Article Analytics:

- 4,328 Users Engaged Directly with the Article

- 0.29% CTR with 180,019 Impressions on Inquirer.com

- 58,263 Social Media Reach with the Inquirer

SEPTA - Intersection Media

- Total Two Sheet Locations: 15

- Total Digital Bus Shelters: 10

- Total Digital Advertisement Locations: 15

AIA Philadelphia Communications

- Total 2023 Home Tour Posts Impressions: 37,114

- Home Tours Video Views: 8,049

- Total Social Posts: 157

- Average Engagement per Post: 208

- Home Tours Email Open Rate: 39 %

- Instagram Audience Impressions July-Oct. 2023: 57,663

- Instagram Followers Gained July-Oct. 2023: 305

- LinkedIn Followers Gained July-Oct. 2023: 82

- New LinkedIn Followers Metrics: Up 118% 

 

Check out more on the programs page: https://aiaphiladelphia.org/pages/programs

Check out the 2024 Call for Homes: https://aiaphiladelphia.org/news/chapter-news/1009/1009-2024-AIA-Philadelphia-Home-Tours-Call-for-Homes-is-now-open

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