Save the Date! 

Successful firms don’t just respond to opportunities; they position themselves to win them. This panel discussion, co-presented by SMPS Philadelphia and AIA Philadelphia, explores how marketing and technical professionals can work together to proactively shape pursuit strategies and elevate firm visibility.

Rather than reacting to RFPs, our panelist will share how to align internal teams to build a strong market presence through business development, strategic marketing materials, social media, press outreach, and thought leadership, has benefited their firm's growth. They’ll share practical tools and approaches that firms of all sizes can implement to foster collaboration, streamline messaging, and position themselves ahead of the proposal.

Attendees will gain insights into:

• Building synergy between marketing and technical staff
• Creating proactive positioning strategies
• Leveraging tools to amplify visibility and influence

Whether you're part of a large firm or a lean team, this session will provide actionable takeaways to help you shift from reactive to strategic—and win work more effectively.

Learning Objectives:

1. Identify effective methods for aligning marketing and technical staff to create a unified, proactive approach to market positioning and pursuit strategy.
2. Develop strategies for positioning the firm in advance of RFPs, including market visibility tactics, thought leadership, business development alignment, and strategic messaging.
3. Evaluate and apply practical tools such as social media, press outreach, and strategic marketing materials to strengthen brand presence and increase competitive advantage.
4. Create an actionable framework for internal collaboration that streamlines communication, enhances pursuit readiness, and supports long-term business development goals.

Speakers: Coming soon!

Credits: 1 AIA LU

Agenda
11:30AM– Doors Open
11:30AM -12:00PM – Lunch and Networking
12:00-12:45PM – Panel Discussion
12:45-1:00PM – Q&A

Questions? Please contact:
Julianne Foley
Managing Director, AIA Philadelphia
[email protected] 

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