Program Schedule

8:45 AM - 9:00 AM
Sponsor Welcomes + Remarks

9:00 AM - 10:00 AM
Sustainable Waterfront Development, Revitalization, and Resiliency
Presented by: Ken Huber, PE, Langan
Credits: 1 AIA LU (HSW)
Program Description: This course will provide suitable waterfront design approaches to encourage sustainable development, clean up contaminated waterways and waterfront properties, enhance ecology and wildlife habitats at the shoreline, improve resiliency during natural disasters, and provide safe public access to our waterways for future generations to enjoy.

10:05 AM - 11:05 AM
Fundamentals of Room Acoustics in Common Applications
Presented by: Nathaniel Fletcher, AKRF
Credits: 1 AIA LU (HSW)
Program Description: Acoustical design has been a consideration in the built environment for thousands of years. However, aside from amphitheaters, cathedrals, and concert halls, the topic of room acoustics did not achieve much ubiquity in architectural design until about 100 years ago, when Wallace Clement Sabine redesigned the acoustics of Harvard’s Fogg Lecture Hall. Since then, architects and acoustical consultants have discovered the far-reaching benefits of acoustical design in supporting a space’s intended programming and fostering its users’ comfort and wellness. The benefits of interior room acoustics have been so well-documented and researched that the U.S. Green Building Council, the Facility Guidelines Institute, the International WELL Building Institute, and other organizations have begun to provide guidelines for room acoustics design in common applications. This course will explain industry standards and best practices that drive acoustical design and review case studies in which common acoustical design approaches have been used to address these standards.

11:10 AM - 12:10 PM
Utilizing Account-Based Strategies to Build Profitable Design Firm Backlog
Presented by: William Long, WRL Consultants
Credits: 1 AIA LU
Program Description: It is often difficult to resist pursuing “everything that is out there” in an attempt to build backlog at a design firm. However, research in the design and construction industry has concluded that this is not an appropriate and cost-effective way to prepare your firm for the future. In this program, Bill Long – a veteran seller-doer and business developer at both design and construction firms – will present an overview of an Account-Based Strategy that will reduce your marketing and business development expenses while simultaneously increasing your firm’s revenue and profits. The proven strategy that Bill has implemented and will present is a Five-Step process that he refers to as the TREATTM Strategy. This acronym refers to Target, Research, Execute, Assess, and Track – the steps in an account-based approach that will lead a firm to the desired financial results. Utilizing a Target Client Classification Worksheet, Bill will lead the attendees through a process of focusing on a firm’s clients (existing and new) that will lead to more profitable work. Specific account planning for the firm’s Targeted Clients encompasses the Research step and Bill will provide an Account Plan template to assist firms with this effort. The Execution step that Bill will discuss will focus on activities in the AEC Services Sales Cycle, specifically on the heart of that effort where a firm needs to establish both credibility and trust. Ongoing Assessment and Tracking round out the strategy that will be presented. Finally, a concluding summary is provided that highlights the advantages, challenges, and suggested tactics associated with utilizing an Account-Based Strategy. 

12:10 PM - 12:40 PM
Break for lunch

12:40 PM - 1:40 PM
Risk Drivers - Understanding the Dynamics of Risk in the Design Industry
Presented by: Mark Amirault, Klein Agency LLC
Credits: 1 AIA LU
Program Description: This program looks at the claims data to identify underlying or root cause issues that result in a loss prevention file or a claim (demand for money) being made, not the actual event or incident behind the claim.   

1:45 PM - 2:45 PM
Reawakening Our Eyes: Tools for Stretching and Fertilizing a Visual Imagination
Presented by: Stuart Shils 
Credits: 1 AIA LU
Program Description: How we arrive at solutions other than what we expect begins with the quality of our OBSERVATION. How we make our moves and how we read form - in design, in drawing, in visual speculative dream time, in using the camera - is all intimately related to an improvisational imagination able to see and navigate beyond the algorithms of habit. Are we on auto pilot or can we respond with freshness, as if seeing and feeling (because seeing IS feeling) for the first time? What Suzuki called Beginner’s Mind. A provocative and guided visual adventure with slides, examining the possibilities of how we use our eyes to locate ourselves within the hierarchy of the visual moment. Using examples from so called ordinary moments on the streets of Philadelphia, as well as drawing, architecture, painting and graphic design, this presentation will emphasize relearning to pay closer attention to the shape and particularity of the visual moment and, the ways we move within it. A question to begin might be, how is this moment different from other moments?

2:50 PM - 3:50 PM
Improving the Health of a Building and It’s Occupants 
Presented by: S&S Resources
Credits: 1 AIA LU (HSW)
Program Description: Discuss the benefits of a ventilated rainscreen façade as it applies to the health of the building structure and managing moisture intrusion. Many façade products discussed. Discuss effective daylighting utilizing exterior windows and interior partitions and walls. Understand the difference between STC, NRC and IIC ratings. Identify the negative impacts of poor acoustics and identify ways to absorb, diffuse or reflect sound in a space to improve acoustics.

3:55 PM - 4:55 PM
Basics of Sustainability in the Parking Garage of the Future
Presented by: Michael App, THA Consulting
Credits: 1 AIA LU (HSW)
Program Description: Parking Garages are a key component in the Sustainability of any development. Parking Garages will become the gas stations of the future, as all automobiles transition to electric vehicles, and refueling (charging) occurs at the vehicle owner’s home or work. This presentation will discuss the trends in sustainability, electric vehicle ownership, the strategies for providing charging stations, and the available technologies for on-site energy generation through photovoltaic panel, and the analysis of a case study garage that is energy independent and providing charging to electric vehicles.

Please note: Non-AIA Member certificates are $10/course. AIA Members will see their credits reported directly to their online transcripts and can request complimentary program certificates. 

THANK YOU TO OUR SPONSORS