Winning high-quality clients can be distilled down to building better relationships. This presentation will delve into a proven and repeatable framework to help architects qualify clients, foster strong relationships, and make an amazing first impression. The 4-part framework will help you to be more confident in sales conversations and more attractive to high-quality clients.

Learning Objectives:

1. Build Rapport: Develop the ability to establish personal connections with potential clients by using researched commonalities and open-ended questions to foster a comfortable and engaging dialogue.
2. Implement Upfront Contracts: Master the skill of setting clear expectations for the meeting by articulating goals and seeking confirmation, ensuring a focused and productive conversation.
3. Conduct Effective Deep Dives: Learn to uncover clients' true needs and challenges through open-ended questions and a curious tone, avoiding generic queries and creating a tailored approach.
4. Plan Next Steps: Gain proficiency in wrapping up meetings by setting clear next steps, scheduling follow-up actions, and outlining the path forward to maintain client engagement and momentum.

Credits: 1 AIA LU

Speaker:
Tyler Suomala
Founder, Growthitect

Bio: Tyler Suomala is the Founder of Growthitect, a popular newsletter that teaches simple sales, marketing, and social media growth hacks to architects each week. With architecture degrees from the University of Michigan and Princeton University, Tyler has worked in various firms and also spent 2.5 years running his own design studio. Growthitect is a passion project born from his journey through architecture and tech startups, where he discovered valuable sales and marketing tactics. He aims to bring these insights back to architects, helping them confidently grow their income and business.